The platform is rolling out a fresh option that enables them to cut down on the quantity of AI-made videos appearing in their timelines. This initiative comes as the service revealed that it presently contains over 1 billion AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a full-scale launch. This shift aligns with a increase in content created by AI, spurred by new content generation software.
The Broader AI Trend
Recent reports that approximately a tenth of the quickest rising video streams on another major platform only show clips produced artificially. A significant portion of this material is classified as low-quality AI content, a term for inferior, factory-style content that is typically absurd or bizarre.
Based on user feedback that a lot of users appreciate content produced via AI tools, including AI artwork to educational videos, and we intend to provide users the ability to adjust the amount of that, based on their own likes,” commented a company executive.
AI on the Platform
The service announced that there are now over a billion videos on its app identified as artificially created. Overall, more than 100 m pieces of content are added to the app each day, making AI content a minor portion of its complete catalog.
Customizing Your Feed
Viewers will be capable of limit or boost the volume of artificial media they watch by accessing the “manage topic” option in the app and selecting AI-made media. Other topics that are already be controlled under the tool cover current affairs, clothing, cosmetics, and dance.
Content Labeling and Policies
TikTok’s policies mandate users to identify “realistic” AI-made content, and it prohibits dangerous fake videos of well-known individuals or crisis events. Any realistic AI video that is unmarked can be removed under its community policies.
In addition, the app will henceforth attach an artificially created tag to content produced via its own AI tools, or flagged by an collaborative effort for spotting content made by AI. This measure is designed to stop users from attempting to circumvent the disclosure requirement.
Educational Initiatives
The platform is also launching a $2m educational fund for experts and organizations to produce informative material about ethical AI use. This project will assist educational bodies focused on educating coding and technology.
Content Safety Approach
The video-sharing app has supported its safety measures, during controversy over plans to make redundant a large number of review team members in Britain. The company is expected to cut a significant number of roles in its trust and safety division in its British office, with trade unions and online safety experts voicing alarm that humans are being replaced by automated systems.
A senior executive stated that people-led review would continue to be important, but AI can safeguard staff by filtering out the most harmful content before it has to be seen by people. TikTok reported a 76% decrease in explicit and harmful content reviewed by human moderators over the last 12 months due to the use of its automated systems.
We believe it is crucial to balance people and machines to ensure user safety,” she said. “We’ll have people as integral to the approach, but we further consider it’s very important to minimize viewing of unsafe media as swiftly, which is the area in which a lot of the machine support is making a difference work at speed.”
